I’m really excited to be participating in the Your Turn Challenge next week! For those that don’t know it’s basically Seth Godin and Winnie Kao’s way of challenging us to blog for seven days straight. We’ll be tweeting about it daily (or tumblr-ing it) while following others who are posting.

On the surface this might seem like a silly or pointless challenge, or, even worse, something that doesn’t have much resonance with marketers but I would argue that it does. Our profession, or any creative profession, needs two components – inspiration and perspiration. It’s a much easier task for us to surround ourselves with things that inspire or move us to be more creative but if we don’t get into the habit of acting on that inspiration and shipping whatever is is we’re doing then it becomes moot.

If you want to learn more then check out this blog post here and get excited to start blogging.

As a challenge to myself I’m going to list out what I hope to accomplish or gain from this exercise:

1. Develop a stronger habit of blogging not for an audience but for myself

2. Get my research game stronger

3. Figure out a way to incorporate basketball into every marketing analogy

4. Ship things on time and ship things often

5. Build my brand

Like I said, I’m really excited about this challenge and really excited about what can come out of it! I’m hoping you’ll take the challenge too and get to blogging. After all, being an effective marketer is like being an effective basketball player: practice often, know yourself, know your game, and shoot every shot you can (ALREADY WORKING ON NUMBER 3).

Oh and last but not least, read some of Seth’s books if you haven’t. They’re not just for marketers but anyone wanting to be a little better at life.